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BRAND STRATEGY
Fundamentals of Branding
Introduction to Brand Strategy
Brand Strategy Methodology
DISCOVERY | Brand Research & Analysis
Developing A Value Proposition
Qualitative & Quantitative Research
Creating Buyer Personas
STRATEGY | Strategic Planning
Brand Benefits & Promise
Brand Pillars
Brand Attributes
Brand Personality
CREATION | Creative Platform
Brand Story
Brand Statement
Brand Standards
VALUE | Marketing Plan
Marketing Objectives
Marketing Goals
Marketing Budget
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Introduction to Brand Strategy
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